Case Studies
Case Studies
Case Studies
B2B Strategy for Nespresso
Developed new product bundle offering and pricing strategy based on data-driven market research for new product segment within the B2B business of Nespresso
B2B Strategy for Nespresso
Developed new product bundle offering and pricing strategy based on data-driven market research for new product segment within the B2B business of Nespresso
Growth Strategy for Gudwork
Developed a growth strategy for Gudwork, by conducting research on the freelancing industry and consumer behavior to develop a 3-month growth plan. Created a content calendar and metrics for web traffic.
Follower Increase
+134
Interview Signups
102
Growth Strategy for Gudwork
Developed a growth strategy for Gudwork, by conducting research on the freelancing industry and consumer behavior to develop a 3-month growth plan. Created a content calendar and metrics for web traffic.
Follower Increase
+134
Interview Signups
102
Student Freelancing Guide PRD
Focus was to create a user-friendly interface that simplified freelancing to college students using the Gudwork platform.
Usability
85%
User Retention
70%
Student Freelancing Guide PRD
Focus was to create a user-friendly interface that simplified freelancing to college students using the Gudwork platform.
Usability
85%
User Retention
70%
Skin Decoder for Versed
Created a MVP and PRD for an updated Skin Decoder quiz on Versed's website, using AI to improve user experience and find solutions to user painpoints
PRD Skin Decoder for Versed
Created a MVP and PRD for an updated Skin Decoder quiz on Versed's website, using AI to improve user experience and find solutions to user painpoints
Growth Strategy for Aura Finance
Developed a growth strategy for Aura Finance, analyzing competitor marketing strategies and leveraging digital marketing trends. Created a content calendar and new content ideas.
App Sign Ups
+16%
Followers
+19%
Growth Strategy for Aura Finance
Developed a growth strategy for Aura Finance, analyzing competitor marketing strategies and leveraging digital marketing trends. Created a content calendar and new content ideas.
App Sign Ups
+16%
Followers
+19%
Communication Strategy for Affirm
Developed a communication strategy for Affirm with a team of four to combat Buy Now Pay Later negative perceptions. Used market and company analysis to create strategy.
Communication Strategy for Affirm
Developed a communication strategy for Affirm with a team of four to combat Buy Now Pay Later negative perceptions. Used market and company analysis to create strategy.
