Growth Strategy for Aura Finance
Developed a growth strategy for Aura Finance, analyzing competitor marketing strategies and leveraging digital marketing trends. Created a content calendar and new content ideas.
Headquarters
Headquarters
San Francisco, CA
Founded
Founded
2020
Industry
Industry
Financial Services
Team
Team
Tianna Kelly (Growth Marketing Intern)
Context
What is Aura Finance?
Aura is a mindful money management platform. Aura helps users manage and invest their money through a direct indexing strategy. Their app focuses on financial wellness while growing passive wealth.
I worked as a Growth and Product Design Intern for 5 months, both developing a social media growth strategy and new app features to drive user signups. The goal was to drive social media awareness to website clicks and sign-ups to join the app's waitlist.
What is Aura Finance?
Aura is a mindful money management platform. Aura helps users manage and invest their money through a direct indexing strategy. Their app focuses on financial wellness while growing passive wealth.
I worked as a Growth and Product Design Intern for 5 months, both developing a social media growth strategy and new app features to drive user signups. The goal was to drive social media awareness to website clicks and sign-ups to join the app's waitlist.
What is Aura Finance?
Aura is a mindful money management platform. Aura helps users manage and invest their money through a direct indexing strategy. Their app focuses on financial wellness while growing passive wealth.
I worked as a Growth and Product Design Intern for 5 months, both developing a social media growth strategy and new app features to drive user signups. The goal was to drive social media awareness to website clicks and sign-ups to join the app's waitlist.
Results
Alongside the Growth Marketing and Design team, I developed content calendars, social media post designs, social media copy, and blog pages, all intended to drive growth and promote brand awareness. Over the course of 5 months, we increased Aura's followers by 19% and used new content, blog posts, and SEO to drive new user sign-ups to join the app's waitlist.
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. I also developed a new education feature within the app to improve user experience with the product and increase consumer value.
Alongside the Growth Marketing and Design team, I developed content calendars, social media post designs, social media copy, and blog pages, all intended to drive growth and promote brand awareness. Over the course of 5 months, we increased Aura's followers by 19% and used new content, blog posts, and SEO to drive new user sign-ups to join the app's waitlist.
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. I also developed a new education feature within the app to improve user experience with the product and increase consumer value.
Alongside the Growth Marketing and Design team, I developed content calendars, social media post designs, social media copy, and blog pages, all intended to drive growth and promote brand awareness. Over the course of 5 months, we increased Aura's followers by 19% and used new content, blog posts, and SEO to drive new user sign-ups to join the app's waitlist.
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. I also developed a new education feature within the app to improve user experience with the product and increase consumer value.
Content Designs
