Skin Decoder for Versed
Created a MVP and PRD for an updated Skin Decoder quiz on Versed's website, using AI to improve user experience and find solutions to user painpoints
Project Overview
Entrepreneurial Exchange Group - Startup Team
As a part of the 10-week startup program for NYU EEG, I created a new feature on Versed's website to improve customer experience and product interaction. Versed is a skincare company sold through its own direct channel as well as retailers such as Target. In this project, I created a PRD and MVP for Versed's Skin Decoder, a pre-existing online skin quiz to help customers navigate Versed's product offerings. I added a proposed AI feature to the quiz to help identify skin concerns and issues through facial mapping to then direct customers to Versed products that can address these concerns.
Entrepreneurial Exchange Group - Startup Team
As a part of the 10-week startup program for NYU EEG, I created a new feature on Versed's website to improve customer experience and product interaction. Versed is a skincare company sold through its own direct channel as well as retailers such as Target. In this project, I created a PRD and MVP for Versed's Skin Decoder, a pre-existing online skin quiz to help customers navigate Versed's product offerings. I added a proposed AI feature to the quiz to help identify skin concerns and issues through facial mapping to then direct customers to Versed products that can address these concerns.
Entrepreneurial Exchange Group - Startup Team
As a part of the 10-week startup program for NYU EEG, I created a new feature on Versed's website to improve customer experience and product interaction. Versed is a skincare company sold through its own direct channel as well as retailers such as Target. In this project, I created a PRD and MVP for Versed's Skin Decoder, a pre-existing online skin quiz to help customers navigate Versed's product offerings. I added a proposed AI feature to the quiz to help identify skin concerns and issues through facial mapping to then direct customers to Versed products that can address these concerns.
GTM Roadmap
The deck below is a go-to-market launch for a new skincare subscription model for Versed, using the website feature "The Skin Decoder" as a lead generation strategy. Below you will find the problem statement, Skin Decoder mockup, revenue model for the subscription plan, and roadmap for GTM.
The deck below is a go-to-market launch for a new skincare subscription model for Versed, using the website feature "The Skin Decoder" as a lead generation strategy. Below you will find the problem statement, Skin Decoder mockup, revenue model for the subscription plan, and roadmap for GTM.
