Hi, I'm Rayna!
Hi, I'm Rayna!
I'm a business student at NYU Stern with a passion for strategy and data-driven marketing. I'm experienced in brand strategy, data analytics, and business optimization. Click around to learn more about me!
Available for work
Hi, I'm Rayna!
I'm a business student at NYU Stern with a passion for strategy and data-driven marketing. I'm experienced in brand strategy, data analytics, and business optimization. Click around to learn more about me!
Available for work
Hi, I'm Rayna!
I'm a business student at NYU Stern with a passion for strategy and data-driven marketing. I'm experienced in brand strategy, data analytics, and business optimization. Click around to learn more about me!
Available for work
Growth Strategy for Gudwork
Developed a growth strategy for Gudwork, by conducting research on the freelancing industry and consumer behavior to develop a 3-month growth plan. Created a content calendar and metrics for web traffic.
Follower Increase
+134
Interview Signups
102
Growth Strategy for Gudwork
Developed a growth strategy for Gudwork, by conducting research on the freelancing industry and consumer behavior to develop a 3-month growth plan. Created a content calendar and metrics for web traffic.
Follower Increase
+134
Interview Signups
102
Student Freelancing Guide PRD
Focus was to create a user-friendly interface that simplified freelancing to college students using the Gudwork platform.
Usability
85%
User Retention
70%
Student Freelancing Guide PRD
Focus was to create a user-friendly interface that simplified freelancing to college students using the Gudwork platform.
Usability
85%
User Retention
70%
Growth Strategy for Aura Finance
Developed a growth strategy for Aura Finance, analyzing competitor marketing strategies and leveraging digital marketing trends. Created a content calendar and new content ideas.
App Sign Ups
+16%
Followers
+19%
B2B Strategy for Nespresso
Developed new product bundle offering and pricing strategy based on data-driven market research for new product segment within the B2B business of Nespresso
B2B Strategy for Nespresso
Developed new product bundle offering and pricing strategy based on data-driven market research for new product segment within the B2B business of Nespresso
Growth Strategy for Aura Finance
Developed a growth strategy for Aura Finance, analyzing competitor marketing strategies and leveraging digital marketing trends. Created a content calendar and new content ideas.
App Sign Ups
+16%
Followers
+19%
Case Studies
Experience
Experience
Experience
Marketing Associate
Marketing Associate
Marketing Associate
Superbolt
Superbolt
Superbolt
Jan 2025 - May 2025
Jan 2025 - May 2025
Market Research Consultant
Market Research Consultant
Market Research Consultant
Quadrant Strategies
Quadrant Strategies
Quadrant Strategies
Sep 2024 - Nov 2024
Sep 2024 - Nov 2024
Consumer Intelligence Intern
Consumer Intelligence Intern
Consumer Intelligence Intern
Ralph Lauren
Ralph Lauren
Ralph Lauren
Jun 2024 - Aug 2024
Jun 2024 - Aug 2024
Business Strategy & Project Management Intern
Business Strategy & Project Management Intern
Business Strategy & Project Management Intern
Nespresso
Nespresso
Nespresso
Jun 2023 - Aug 2023
Jun 2023 - Aug 2023
Product & Growth Intern
Product & Growth Intern
Product & Growth Intern
Gudwork
Gudwork
Gudwork
Jul 2022 - May 2023
Jul 2022 - May 2023
Product & Growth Intern
Product & Growth Intern
Product & Growth Intern
Aura Finance
Aura Finance
Aura Finance
Jun 2022 - October 2022
Jun 2022 - October 2022
Marketing Intern
Marketing Intern
Marketing Intern
PHX Architecture
PHX Architecture
PHX Architecture
Jun 2020 - Aug 2022
Jun 2020 - Aug 2022
Skills
Skills
Skills
SQL
Tableau
Figma
Adobe PhotoShop
Google Analytics
Google Analytics
Market Research
UI/UX Design
User Testing
UX Research
Brand Strategy
GTM Strategy
Project Management
Excel
+ More